Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Tru Fragrance's New 'Green' Partnership - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Tru Fragrance’s New ‘Green’ Partnership

The brand has partnered with an eco-expert to create new a new fragrance and skincare line.

Author Image

By: Jamie Matusow

Editor-in-Chief

Tru Fragrance is partnering with author and TV host Danny Seo. Seo is an authority on environmental and eco-friendly living. The team will work with Firmenich to develop and bring to market unique fragrances and innovative skincare products, which will launch next fall.

“I met with numerous companies about creating a new line of products and what I loved about Tru Fragrance is their willingness to think outside the box and their commitment to producing high quality products,” said Seo. “And they are so appropriately named to be my partner: I believe they really will remain ‘Tru’ to my desire to create extraordinary products for women all over the world.”

Monte Henige, CEO of Tru Fragrance, said: “We pride ourselves on providing industry innovation through new and unique products for our customers, and Danny’s background in the beauty space combined with his passion for the world around us made this partnership a perfect fit – as we look to consistently deliver something new to consumers and meet the growing demand for unique and efficacious beauty products.”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters